SEM PPC Search Engine Marketing

SEM stands of Search Engine Marketing and PPC standard for Pay-per Click. Both of these strategies are considered the first few steps in a full-scale marketing campaign for any company. A business should always invest some money in SEM, PPC, and search engine marketing because they help build visibility. Unlike SEO, they won’t take time to show results and you’ll see an immediate improvement in the amount of traffic your website receives.


Platforms for PPC Campaigns


You can incorporate a number of PPC campaigns into your marketing strategy. You don’t need to stick with one particular platform or company. Here are some options available to you:


  • Google AdWords
  • Bing PPC
  • Yahoo PPC
  • Facebook PPC
  • Google Shopping Ads


Some companies focus on one search engine and disregard others. We believe in incorporating multiple strategies, so we recommend investing in both Google and Bing. You can even add Yahoo into your campaign because there are still several people who use that platform. Both Google and Bing target different kinds of audiences and offer a number of great features. There’s no reason why you can’t advertise on both if it benefits your company.


PPC Campaign Set-Up


Some people believe that they can set up and manage their PPC ads campaign without professional assistance and attempt to create their own account. While PPC setup isn’t very difficult, it can be a little confusing to people who aren’t tech savvy. It’s also important to know how to use the platform before you create efficient PPC ads because you can quickly lose money if you don’t set the limits. An experienced professional will set up your account, link your website, and help you create the best performing search engine ads.


PPC Management


You need to manage the PPC campaign efficiently as well. PPC isn’t a set-and-forget strategy as it requires regular monitoring and analysis. We offer AdWords, Bing ads, shopping ads, and FB ads management services. Our experts will ensure your ads run smoothly and deliver good returns on your investment.


First Timer’s Credit


Both Bing and Google offer credits and coupons for people who first sign up for their advertising services. You can get your $50 Bing Ads coupon here and your Google AdWords advertising voucher here.


If you have questions of our SEM, PPC, and search engine marketing services, don’t hesitate to get in touch with us at Foundation For Higher Profitability.